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Department of Environment and Energy

Security is in our nature

Premise / The Australian Government's new security framework prompted all Departments to review and improve their security cultures.

Insight / Compliance is easy when associated with caring.

Get-to-by brief / Get DoE&E staff within the Department's caring culture who are unsure of what their security responsibilities are (and how to confidently enact them) to develop a behavioural shift towards an instinctive, empowered, and positive security culture by linking simple Departmental security behaviours with other non-agressive protective behaviours in nature — demonstrating that these behaviours are natural and easy.

PRODUCT:

Internal branding / campaign / style guide / intranet UX/UX

My role:

Creative Lead / ideation / copywriting / logo and campaign concept design / style guide / intranet UX/UI / rollout

Agency:

Synergy Group — creativeXpeople

Creative Collaborators:

Jason Perelson / Corinne Steele / Cameron Porombka

Branding
& campaign

Gold Statuette: Strategic Communications Marcom Awards

Best Public Sector Communication Clear Communications Awards