PARSA Cycles

Upcycled bicycles

Premise / The Australian National University is moving towards a car-free campus, prompting the introduction of an on-campus upcycled bike store named PARSA Cycles (led by PARSA — ANU's Post-Graduate and Research Student's Association).

Get-to-by brief / Get ANU students and workers who live within riding distance of where they play, learn and work to engage with PARSA Cycles by empowering PARSA with flexible templated brand assets for ongoing self-sufficiency.