Advertising is primal nonsense
Some might suppose that advertising creatives just sit around all day talking nonsense, blowing bubbles and pew-pewing nerf guns until genius strikes. Sure, we do a little of that. But, what we actually do is MUCH more primitive. Deeply rooted in animalistic psychology, we
Why do creative agencies charge so much?
Thanks to platforms like Squarespace and 99Designs, you could have a logo and website by COB for under $5K. So why pay a creative agency so much more?
Have you seen our sea cat?
Looking back on 2019, I feel incredibly proud of what our brand new(ish) creative agency has experienced and achieved. For the second year running, we were the only Canberra-based team ever to pitch to Gruen’s 750,000+ viewers. Certainly a big tick
Behind the scenes of a Gruen Pitch
To give a little real-world context — a 42-second ad like the one we've produced here would typically take months and a sizable budget to achieve. So, with only four weeks and a few grand to burn (plus, you know
How to get your idea on every smartphone in the world
Emerging at 4.30am from yet another night of baby-inflicted sleep deprivation, I squinted at my phone's keyboard in search of a fittingly hagged emoji. Where was the face with eye bags? 💁 It didn't exist 😱. Surely the world's child-wranglers, hungover partygoers,
Ideation Constellations: A method in connecting unlikely ideas
I am one of the lucky few to have experienced s p a c e — CJ Holden, Holly Ransom and Adam Ferrier's otherworldly conference-festival hybrid of such brilliance I now find myself ruined for any other event. Still shimmering with figurative