Premise / New on the market, P2 Advisory needed a website which complemented their existing branding and 'next level' positioning.
Insight / A memorably unique, surprising, and purposeful user experience increases brand salience and equity.
Get-to-by brief / Get individuals, families, businesses who are looking to grow their wealth to engage with P2 Advisory by creating a unique 'upward scroll' user experience that reinforces the company's 'next level' positioning.
UX / UI / Copywriting
Creative lead / Ideation / UX design / IA design / UI design / Copywriting
Zoo Group
Jason Perelson / Bassem Mekhael / Natalie Van der Rijt / Pin Jin